Energizing the Groundswell

What exactly is energizing?

Energizing can mean plenty different things, in different contexts of course. But what does energizing mean in regards to the groundswell? In chapter 7 of the Groundswell (2011) by Charline Li and Josh Bernoff, have dedicated a whole chapter on how energizing effects the Groundswell. In the chapter, it explains that Energizing is a powerful technique that to boost your business (Li & Bernoff, 2011).

This chapter goes in depth the groundswell can energize the sales potential of your best customers. This chapter also includes some marketing concepts including reviews and ratings. As well as how word of mouth, which includes talking with the groundswell to stimulate conversation.  This can be used for businesses to create sales and for a starting up business. Word of mouth is considered very powerful because of 3 factors:

  1. Its believable. Having testimonials from previous customers is much more reliable than any social media ad.
  2. Its self-reinforcing. Meaning that you hear it not from one person but 5, 10, 20 people, and thats when it gets you thinking.
  3. Its self-spreading. If the product is worth the talk, people will use word of mouth to keep it spreading around.

(Li & Bernoff, 2011)

Energizing is powerful and much more risky than just listening and talking. Instead if you really want a way to energize your customers you must prepare new ways of thinking . Li and Bernoff suggest five steps to energize your customers:

  1. Figure out if you want to energize the groundswell.
  2. Check the social technographics profile of your customers.
  3. Ask yourself “what is my customers problem”.
  4. Pick a strategy that fits your customers social tehnographics profile and problems.
  5. Don’t start unless you can stick around for the long haul.

(Li & Bernoff, 2011)

In my opinion, energizing is a great way to keep the concepts and information alive. This can enable someone to have motivation to keep up with trends or to motivate customers to why this product can benefit you or how can it be useful. You should always be prepared to have a strategy that best fits your customers best interests. This will allow you to succeed in the long run and can allow for better customer service which will continue on being positive for your business.

Reference:

Li, C., & Bernoff, J. (2011). Groundswell: Winning in a world transformed by social technologies. (expanded and revised edition). Boston: Harvard Business Review School Press.

Photo credit:

https://www.linkedin.com/pulse/20141117160736-168033089-energizing-your-marketing-with-cialdini-s-6-principles-of-influence

 

Tapping the Groundswell With Twitter

Twitter is one of the most widely used social media platform of this time. Essentially, Twitter is a type of a social media site where your are able to interact with others and keep up with news, with the people that you “follow”. Communicating via Twitter is called “tweeting” where you are able to share thoughts and news to the public. Another important aspect of Twitter is the “hashtagging”, this has it benefits if you are needing to search for something throughout the site. I, myself have started my own Twitter account recently and started following and interacting with the industries that I am most interested in. My twitter account is @MervatKarout, so follow me on Twitter!!

Chapter 10 of the Groundswell (2011) is called Tapping the Groundswell with Twitter. As this chapter continues to explains the variety of uses for Twitter it also explains Twitter as “now at the centre of a whole ecosystem of interactions” (Li & Bernoff, 2011). This social media platform is now used by everyone that you can possibly think of, that want to get the word spread around, LITERALLY. This includes for personal use, activist groups, businesses, corporations, celebrities and much more.

Twitter now serves plenty of objectives. A business that uses Twitter should listen, talk, energize, support, embrace with Twitter just like what they should do with Groundswell. This is how a business can benefit and grow, by talking to their people, listening to their people, embracing what their people want, energizing and supporting their customers. Twitter is a well-known website and there are linkages and advertising for Twitter on almost 80% of websites. In the Groundswell (2011), a chart of the technographic profile, it shows statistics that people who continuously tweet are highly socially active. Even if they are just reading the tweets!!

Retrieved from:https://i2.wp.com/farm6.staticflickr.com/5263/5788456879_1bb5f0fbcf_z.jpg

Twitter is an excellent source to speak your mind and can motivate you to connect with any employer or industry you choose to work for. On my Twitter account I have followed the Government of Alberta page especially some of the people that are in the upper management. This allows me to get noticed and stay up to date with any news regarding the company, there also post news on job opportunities!! I will personally stay connected with Twitter for more of a business use because of the benefits of interacting with people that I want to be noticed by. I highly recommend that if you are searching for a job or still a student, if you haven’t created one, get on it and start TWEETING!!

Reference:

Li, C., & Bernoff, J. (2011). Groundswell: Winning in a world transformed by social technologies. (expanded and revised edition). Boston: Harvard Business Review School Press.

Photo credit:

Twitter moves away from 140 characters, ditches confusing and restrictive rules